Media Management
A common question I recieve is "what do you do?". I always found it very difficult to simplify an answer that encompassed all the hard work I have done in the past few years. But to summarize, I help businesses campaign on digital platforms. A common misconception that many modern business owners believe is that social media success can be achieved without strategy. In reality, the majority of consumers in the U.S. learn through social media; pushing the digital world into the forefront of marketing a service or product. Even I, an individual very active on social media, believed for a long time that I understood the intricacies of social media without education and experience. Through trial and (more importantly) error, I have developed a systematic process of collecting media, producing media, managing online communities, and analyzing data in relation to specific marketing goals.
Media Production
I shoot and edit photos and videos specifically designed to fit company brand guidelines on digital platforms; utilizing online trends to boost reach and engagement of the online community.
Data Analysis
I analyze online data points to see what aspects of the business’s online presence can improve in relation to specific goals, as well as providing benchmark information regarding community management and consumer growth.
Campaigns and Strategy
I offer strategical digital campaign planning, creation, and analysis to increase a business’s reach, community relationship, and meet any marketing goals. In addition, I create strategic content plans for the release of content on digital platforms, and the design of content; organized on a weekly, monthly, or even yearly schedule.
What do I charge?
Unlike other media professionals, I have realized that it is in no ones best interest to charge an hourly rate. I like to think of my work with businesses as a partnership; finding a beneficial balance between both parties' interests is crucial for efficiency and producing content that meets business goals. Do you have a small budget but would really appreciate my point of view? Reach out! I will outline how much work your project will require, and we can find a price that benefits everyone!
The Knot Climbing Gym welcomed me to their team in 2022, where I expanded their online marketing initiatives and utilized content strategy and analytics to connect with their digital community.
Case Study
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